About Our Team

Stephen Crane

Stephen Crane

VP of Marketing

 

MIT trained Naval Architect.  World sailor and Army veteran. Visionary inventor. Industry expert. Meticulous about product design and quality.

Robert Johnson

Robert Johnson

VP of Engineering

 

Founder and President of two successful electronics companies. Expert in wireless technology.

Jim Clark

Jim Clark

CEO

 

Experienced manufacturing and engineering manager of people, projects, and processes.  J.D., MBA, Six Sigma Black Belt.

Our History

  • Feb 6, 2018

    Beginnings

    Inspired to convert measurements, the Digital Tape Measure was invented in a foreign shipyard by naval architect Stephen Crane.

  • Feb 6, 2018

    1986

    Patents 5027526 and 5142793

  • Feb 6, 2018

    1995

    L.S. Starrett "Digitape": 2.5 million units sold

  • Feb 6, 2018

    2014

    eTape 16: QVC Home Shopping top seller

  • Feb 6, 2018

    2017

    DataPro Tools: The Measuring Tape meets the Internet of Things (IoT)

  • Feb 12, 2018

    2018

    DataPro Tools: A growing suite of software.